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What is Knowledge?

Knowledge documents are versioned guidance that the AI refers to during analysis. A document’s title and description help the AI understand when it should be used, and linking the document to nodes on the Business Graph™ scopes where it applies. Knowledge document example

Why it matters

  • Align AI with your organization’s language, concepts, and decision rubrics
  • Produce higher-precision answers and avoid irrelevant exploration
  • Generate faster, more accurate Business Reviews with consistent narratives
  • Reduce time-to-insight and rework
Knowledge documents are versioned. The AI refers to the latest published version that is relevant to the user’s question and graph context.

How it works (at a glance)

  • The AI evaluates relevance based on the document’s title, description, content, and linked Business Graph™ nodes
  • The latest published version is considered the active reference for analysis
  • Linking to specific nodes (e.g., a metric or model) focuses retrieval and improves alignment with how your business operates
Write titles and descriptions that clearly communicate when the document should be used (scope), who it is for (audience), and what it contains (intent).

Authoring for better AI outcomes

  • Intent, audience, scope: describe when-to-use and when-not-to-use
  • Domain glossary: acronyms, synonyms, and internal names your team uses
  • Canonical definitions and decision criteria, with examples and counterexamples
  • Negative guidance: deprecated terms, common pitfalls, and exceptions

Create a Knowledge document

Step 1 - Create and title your document

Use a specific, outcome-oriented title and a descriptive summary so the AI can recognize applicability.

Step 2 - Add content and save a draft

Capture definitions, rubrics, narratives, and examples that guide analysis. Save as a draft while collaborating. Attach the document to relevant nodes so the AI brings it into context at the right time.
Node typeExamplesWhen to link
Modelsales_orders, ad_spend_modelAuthoritative data source or semantic model
MetricARR, CAC, Activation RateGuidance for how to interpret or analyze the metric
Dimensionregion, segment, channelDefinitions, caveats, or grouping guidance
EntityCustomer, Product, CampaignContext specific to an object in the graph
Team/ProjectMarketing, Q1 GTMReview templates, rituals, or ownership guidance
Over-linking broad nodes (e.g., root-level departments) can introduce irrelevant context. Prefer precise links to the exact nodes when possible. Make sure to ground the AI with context at the proper level

Step 4 - Publish a version

Publish to make the document the active version the AI refers to. Iterate by creating new versions as the business changes. You can compare versions and roll back if needed.

Evaluate impact and iterate

  • Test representative prompts in the Query Agent and look for improved alignment with your terminology and decision criteria
  • If results aren’t aligned, refine the title/description and adjust linked nodes
  • Track outcomes such as answer precision, review quality, and time-to-insight

Usage notes and troubleshooting

  • Retrieval favors documents linked to the exact nodes in context
  • If a document isn’t being referenced: broaden the title terms, refine links, or add glossary terms
See the Business Graph™ overview at /business-graph/how-it-works and learn about asking questions in the Query Agent at /query-agent/query-agent.